01 · R1
Stars, not points
Every yuan spent earns one star; no thresholds, no expiry.
Product brief · café
Café membership revamp
A brief for the café membership app: decisions first, then flow and impact.
Decision-first
The revamp in six decisions
02 · R2
Three tiers
Your rolling 90-day total sets silver, gold, or black-gold tiers.
03 · R3
One-scan checkout
A single scan earns stars and redeems rewards; it works offline.
04 · R4
Store value gifts
Load 200, get 20. Refundable, with the rules on the home page.
05 · R5
Birthday doubles
All purchases in the birthday week earn twice the stars.
06 · R6
Trends, not profiles
The store dashboard shows trends only, not per-customer profiles.
Customer flow
One order, four steps
-
Order
In person at the counter, or in the app.
-
Earn
Stars are credited after one scan.
-
Level up
90 days sets your tier.
-
Redeem
Stars trade for treats.
Impact
What changes for whom
| Audience | Today | After the revamp |
|---|---|---|
| Regulars | Paper stamp cards, lost means gone | Stars live in the app, visible forever |
| Baristas | Stamp by hand, reconcile monthly | One scan covers earning and redemption |
| Managers | Manual membership counts at month end | Live sales trends in the dashboard |
| Bookkeeping | Stored value on notebook ledgers | Balances and gifts post automatically |
Dependency
Risks and dependencies
Acceptance
Definition of done
- A regular earns and redeems stars in a single scan
- Tier changes on the 90-day total apply automatically
- Baristas record offline; uploads resume on reconnect
- Stored value refunds to the original payment method
Boundary
Non-goals for this revamp
- ✕Delivery and takeout
- ✕Social feeds and comments
- ✕Cross-store shared points
- ✕Ad slots and co-branding