Signup funnel

Landing page to activation

30-day cohort · 48,200 visitors → 8,700 activated · synthetic sample data

Bar widths and shares on the right are relative to the first stage.

Visited landing page

48,200 100%

Conversion 38.99% · Drop-off 61.01% 29,405 dropped off

Started signup

18,795 38.99%

Conversion 67.25% · Drop-off 32.75% 6,155 dropped off

Verified email

12,640 26.22%

Conversion 70.65% · Drop-off 29.35% 3,710 dropped off

Profile

8,930 18.53%

Conversion 97.42% · Drop-off 2.58% 230 dropped off

Active

8,700 18.05%